blue22pr :: Sports | Entertainment | Events

Ken Reinstein


Agency founder Ken Reinstein has 20 years experience, and was the PR director for entertainment and sports entrepreneur Todd McFarlane for nearly six years. His projects have spanned the areas of sports, entertainment,
licensed collectibles, online auctions, small business, health care and more. He also manages the internationally award-winning Foot Klan Entertainment group.

From 1998 to 2004, he directed the PR efforts for Spawn creator and McFarlane Toys' founder Todd McFarlane, generating millions of dollars in annual worldwide television, radio, magazine, newspaper and Internet coverage. He's worked with the NFL, MLB, NBA, NHL and NASCAR, as well as major movie, music and gaming projects.

He's been involved in or led many major events and initiatives, including:

  • Arranging an audition/appearance for Foot Klan on So You Think You Can Dance Season 6 (Fall 2009).
  • TV Commercials for Sony, Arizona Lottery and Midway Nissan.
  • Half-time shows for the Phoenix Suns and The Super Bowl.
  • NBA All-Star Block Party (Phoenix 2009)
  • Televisions Shows, Movies and Music Video Projects.
  • Coordinating major TV coverage for three consecutive years of Rock Bottom Brewery's Miracle In the Desert, annually held on Christmas Day.
  • Arranging for Foot Klan and DJ Tyger (Power 98.3 FM) to perform as the opening act at the DUB Car Show in Phoenix, in 2008 and 2009.
  • Arranging Foot Klan's inclusion in Phoenix Magazine's 2008 "What's Cool" Issue and as a selection as the New Times Best of "Best Place to See B-Boys and Breakdancers".
  • Helping coordinate participation in the 2007 & 2008 Hip Hop International Event in Los Angeles for Foot Klan, generating media coverage in the Arizona Republic, The Arizona Informant, as well as on Ch. 5, Ch. 12 and Ch. 15 news. Group obtained exposure in front of celebrities from Randy Jackson to Shane Sparks to DJ Kool Herc.
  • Facilitating Foot Klan official partnerships with Southpole-USA Clothing Company and Sedgwick & Cedar. The group continues to help promote these brands through.
  • Assisting a casting agency with identifying candidates for the ABC's The Bachelor (2006).
  • Arranging pre-show parties, opening act events and back stage access with artists including Mos Def, Black Eyed Peas and Dwele, Ludacris, Ice T, Keyshia Cole, Flo-Rida, Mims, Lil Brother and others for Foot Klan.
  • Serving as publicist for a television series called "One Good Turn with Joey T," and coordinated the PR efforts for the Race for Ryan House held at the Bondurant Super Kart School in Jan. 2006, featuring Arie Luyendyk and Arie Luyendyk, Jr., Jeff Hammond, Royce Clayton, Conor Jackson and others.
  • Developing celebrity charity auctions for Pass It On and Alice Cooper, Rick Schroder, and others, benefiting charities, including the Solid Rock Foundation and Childhelp USA.
  • Promoting the first-ever women's soccer match in Arizona featuring Mexico's Women's Olympic Soccer Team.
  • Coordinating a press conference announcing Todd McFarlane as the owner of Mark McGwire's $3 million home run baseball, and Todd's successful bid for Barry Bond's 73rd home run ball carried live on SportsCenter, the one-time highest-rated segment in SC history!
  • Managing the media relations aspects of a three-year tour of The McFarlane Collection - Todd's exhibit featuring historic Mark McGwire and Sammy Sosa record-breaking home run baseballs to dozens of Major and Minor League baseball parks across North America.
  • Coordinating and attending Todd McFarlane's appearance and award acceptance at the Grammys.
My experience includes:
  • Media Relations
  • Celebrity Connections
  • Marketing and Networking
  • Social Media
  • Brand Development
  • Customer Relationship Management
  • Events Planning and Management
  • Copywriting
  • Product Rollouts/Launches
  • Radio/TV Talent Booking and Production
  • Crisis Management
  • Collateral Development